Pay Per Click

Pay-Per-Click (PPC) is a type of internet advertising where you only pay when someone clicks on your online advert.

Typically, this is delivered using Google Adwords where adverts can be placed on their search pages or on their content network.

There are many other organisations that allow adverts.

Why use PPC?

Well, put quite simply, it allows you to get your advert to the top of the search engines quickly.  You can bypass the time it takes for Search Engine Optimisation to work for your website.

How much does it cost?

That depends on the competitiveness of the keyword or phrase you want to run your advert on.  When then ties in with the amount of money you are prepared to spend to acquire a new customer.

The more competitive the keyword, the higher the cost per click.

However, you are in complete control of your budget.  If you want to spend £50 per month on PPC then you can manage that very tightly.  Equally, if you want to spend several thousand £’s then that too will be tightly managed.

How can we help?

Elysium:Online offer PPC Management Services for Google Adwords, Microsoft AdCenter, Yahoo Search Marketing, Facebook and LinkedIn amongst others. In each case, our primary objective is to ensure you get the best return possible on your advertising investment.

 

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