Google Shopping Feed Specification Update
Google recently announced changes to the Google Shopping Specifications and, on 30th September 2014, they will be implementing them.
There are a large number of changes but the broad outline is :
- Custom Bundles – This is a new ‘is bundle’ attribute, so you can identify products you wish to present as a bundle or kit. For example: a camera with a lens and a bag.
- Availability Changes – ‘Available to order is now being merged with “In stock”. In addition, there is a new “Availability date” attribute so that you can let shoppers know when pre-ordered products will be available for delivery.
- Mobile Landing Page – This is a new ‘mobile link’ attribute so you can provide a separate mobile landing page if required.
- Additional Apparel Values – New options have been added for clothing products and new values like “Age group” along with two new size attributes “Size system” and “Size type”. This will allow for standardisation of product sizes across many feeds. For a more detailed breakdown click here.
Along with these changes, Google is also rolling out changes to how Shopping Ads are displayed on mobile devices making them more prominent in mobile search results.